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An invaluable marketplace for creators, fashion brands and style fans
As CPO I was involved in conception, seed raise (£250k), full end to end creation and successful exit. Outfts stands as one of my greatest achievements. Due to the growing nature of the startup and merger I can only disclose the details below.
Outfts
Business Goals:
Be the global fashion house for every fashion brand and style fan worldwide
Promote inspiration, expression and community through fashion
Be an invaluable marketplace for influencers, retailers and Gen Z
User types:
Brands - Creator led, sustainable
Creators - Up and coming, established
Consumers
User wants:
Wants a way to purchase a trusted sources clothing selection
Conscious of their purchase they want a way to shop more sustainably whilst being able to find the style they require
With a growing following finding ways to monetise and secure parters is difficult
Looking for a way to bring value to their audience, not just monetary
Find new ways of working with popular and conscious creators
Expand to a new fashion audience
User needs:
Manage clothing selection
Manage ongoing promotional activities
Manage brands and commissions
Overview buyer statistics
Connect to socials
Create influencer contracts and campaigns
Browse up and coming influencers for new contracts
Explore and purchase clothing selection
Manage favourite lists
Customise profile and offering
Explore creators and suggested fashion
Tailor buying preferences using AI
Personas:
Sarah
Sarah, 23, is a style conscious young professional with an extensive wardrobe. Fluid in her fashion choices, she shops a mix of luxury, independent and high street brands. Her look is hard to pin down and doesn’t conform to any particular box.
It’s personal and she chooses not to label or limit herself. She is active on social, and while the ads and tagged products she sees are accurate, she prefers to be in control and seek out pieces she needs online. She often dedicates several hours to this.
James
James, 22, has graduated from university and is now interning in the creative industry. He has always been aware of style, changes his look often and is more likely to buy staples and basics often, with more expensive purchases made now and then.
He regularly shops on marketplaces because they give him more choice, and while he doesn’t admit to being influenced by creators, he does take inspiration from them and male fashion blogs.
Effy
Effy, 24, is a style blogger and creator who has been growing her Instagram for the past five years. She has several hundred thousand followers and is regularly contacted by brands who want to feature her in campaigns. This is her full-time role.
She often thinks about how authentic she comes across on social now that she has gained a fairly large following but is also growing disenchanted with Instagram. She is open to growing her following on new platforms and connecting with real style fans in new ways.
Stef
Stef, 20, identifies as non-binary and wants to appeal to everyone equally. They are new to the creator world and are seeking a platform that feels inclusive and is non-judgemental – away from the trolling and hate often experienced on social media.
They have always been interested in fashion but have never thought about pursuing it as a career due to the negativity surrounding social. They are considering Outfts as a place to be seen and heard.
Outfts
Outfts
