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A travel platform & yacht CRM for luxury travel planning and exclusive lead management
Exclusive Gulets
Business Goal:
Become the number one platform to book luxury travel and source yachts
10x the customer experience using modern design techniques
User wants:
Take themselves and their friends on a once on a lifetime trip
Seamlessly organise travel plans
A way to organise leads so that no one gets left behind
Showcase and feature beautiful yachts and their benefits
Inspire customers to sail across the world
Improve travel client experience
See how brokers are driving business sales
User needs:
Browse yachts
Search yachts
Compare yachts
Receive quotes
Give quotes
Plan trips
Gather information for travel
Gather information from friends
Book trips
Browse yachts for sale
Extend trips
Browse yacht features
Organise transfers
Gather important documents
Manage customers
Send invoices
Upload and manage stock
Manage brokers
Personas:
Emmett Orum
Occupation
Board Member of BT
Demographics
31 years old
Goals and Needs
Emmet is a board member of BT, connections and experiences are so important to what he does. One connection can change everything so when he books a luxury yacht he needs everything to go seamlessly and not affect his reputation.
Pain Points
Sometimes information isn't collected and what should have been a hassle free trip gets ruined by someone missing something or organising elements incorrectly. For example, with a group trip everyone may arrive differently and at different times with different requirements and often this leads to issues.
Personality
“Me and my wife invite 15 of our best friends and business connections to let loose and have fun!”
Guy Pasnik
Occupation
Yacht Broker
Demographics
40 years old
Goals and Needs
Guy is a salesman through and through, with the gift of the gab and a friendly personality he doesn't need much to sell a 100k yacht however when he is sending quotes to clients he would like that to be a better experience and able to move a client to the next stage or suggest another item of stock.
Pain Points
Often when a customer decides they don't want a yacht they often just drift away so to speak and all that hard work is lost. In person tours are good but it can be overwhelming and at the moment he can't send all the special features of a yacht.
Personality
“If I can't sell you a yacht, no one can. I am the best in the county, perhaps the word. Just kidding."
Travel User Journey
The luxury travel user has probably the most important and interesting user journey. The different touch points and organisation of this scale of trip with the luxury level of customer service creates a unique customer journey and timeline.
Exclusive Gulets
As this work was 5 years ago, I have sadly switched computers and the original wireframes don't exist anymore to review. They were created in Balsamiq, which I used to love because the sketch look took away the UI feeling and allowed stake holders to see past the look of the work and focus on the content. I have since switched to using Figma and I add to a personal library which I aim to keep expanding and eventually release.
Exclusive Gulets
A large portion of the project was the front facing website, designed to serve users and entice new clients. There was an SEO factor to the blog side which would serve as an entry point. The site was designed to showcase the beauty of each yacht/gulet, allowing the potential client to imagine themself on the trip of a lifetime.
Exclusive Gulets
Exclusive Gulets
